Promotion Details – Skype Pet Contest – August 2014

Entry Start Date: August 20, 2014 at 12:00:00 AM Pacific Time (PT)
Entry End Date: October 1, 2014 at 5:00:00 PM PT

Eligibility: You must have a valid email address, be 13 years of age or older and register for a Skype account. Account registration is free at www.skype.com. This Promotion is void in Cuba, Iran, North Korea, Sudan and Syria and where prohibited by law. For additional details and eligibility, please see the full Official Rules.

To Enter: Skype fans will submit loveable photos of their pets (“Entry”) in frustrating and rebellious situations. There are three ways to submit an entry; via Skype messaging, via Twitter or via Instagram as follows:
Enter via Skype by searching for the associated Skype ID with the Skype Pet Promotion (Live:SkypePetContest). After an entrant adds the Skype ID, a Skype Community Manager will respond with a “thanks for adding us” message and will request that the entrant to send their Entry to the Skype ID associated with Skype Pet Promotion (Live:SkypePetContest).

Enter via Twitter by logging into your Twitter account and submitting your Entry on Twitter using the hashtag #SkypePetContest.

Enter via Instagram by logging into your Instagram account and submitting your Entry on Instagram using the hashtag #SkypePetContest.

Keep in mind your Entry must be: 1) your original work; 2) must not have been previously published; and 3) must be suitable for all ages. The content of your photo will not enhance your odds of winning a prize.
Entries may NOT contain, as determined by us, in our sole and absolute discretion, any content that:
a) is sexually explicit, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic;
b) promotes alcohol, illegal drugs, tobacco (or the use of any of the foregoing) or a particular political agenda;
c) defames, misrepresents or contains disparaging remarks about other people or companies;
d) contains trademarks, logos, or trade dress, without express written consent of the rights holder(s) or a reasonably apparent lawful basis for your use(s);
e) contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media) either without express written consent of the rights holder(s) or a reasonably apparent lawful basis for your use(s);
f) contains materials embodying the names, likenesses, voices, or other indicia identifying any person (other than a member of your family or community for whom you have received consent) including, without limitation, celebrities, look-alikes of celebrities, and/or other public or private figures, living or dead either without express written consent of the rights holder(s) or a reasonably apparent lawful basis for your use(s); and
g) communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or violates any law.

Entry Limit? You may enter once per day as long as each entry (photo) is unique.

What are the Prizes? Grand Prize (1): One (1) – a $1,000 voucher to a pet store of winner’s choice. ARV: $1,000 USD.
First Prizes (3): One (1) Skype Swag for their pet and one (1) group video call with Paris Permenter, Skype’s passion for pets brand ambassador on or about the week of October 6, 2014. Paris, who is also an author and radio host will provide the winners with advice on how to overcome their pet’s bad/tricky behavior. ARV: $150 USD.

How will the winners be determined? Three (3) First Prize winners, provided a sufficient number of eligible entries are received, will be determined through the judging process. All eligible entries will be judged by the Skype Pet Brand Ambassador based on the following criteria (with associated % weightings as listed):
Fun Factor – 50%
Originality – 30%
Creativity – 20%

After the group video call with the three (3) First Prize Winners, the Skype passion for pets brand ambassador will determine the Grand Prize Winner based on participation in the group video call using the following criteria (with associated % weightings as listed):
Fun Factor – 70%
Engagement – 30%

When will the winners be announced? The winners will be announced on or about the week of September 29, 2014.

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